Picking an agency is a procurement problem as much as a marketing one. These guides cover the whole process, from working out whether you need an agency at all, through writing a brief and comparing quotes, to what a healthy relationship looks like once the contract is signed.
Changing agency is routine; losing your ad accounts, analytics or domain on the way out is not. Here is how to plan the switch and keep what you own.
Read more →Most agency relationships are won or lost in the first quarter. Here is what good onboarding looks like month by month, and the warning signs.
Read more →A marketing hire costs far more than the salary. Here is how in-house and agency costs really compare in the UK, and when each one wins.
Read more →Ecommerce agencies range from store builders to performance specialists. Here is how to tell them apart, what they cost, and what to ask before you sign.
Read more →A plain English explanation of what digital marketing agencies do, the services they offer, and how they help UK businesses grow online.
Read more →Not sure what a PR agency actually does or whether your business needs one? Here is a straightforward explanation of PR services, costs and when it is worth the investment.
Read more →Not sure if your business needs a marketing agency? Here are seven clear signs that it is time to stop doing it yourself and bring in professional help.
Read more →A good brief gets better results and saves money. Here is exactly what to include when briefing a marketing agency, plus a free template you can copy.
Read more →Comparing agencies and freelancers for digital marketing in the UK. Discover the pros, cons, and costs of each option to decide what is right for your business.
Read more →A practical guide to selecting the right digital marketing agency for your business. Learn what to look for, questions to ask, and red flags to avoid.
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