About TSG Search
TSG Search is a specialist ecommerce SEO consultancy based in Bournemouth, Dorset, trading as TSG Search & Consulting and led by Tommy Hutchison. Its positioning is deliberately narrower than a full-service digital agency: rather than covering every channel, it concentrates on organic search growth for ecommerce brands, working primarily with Shopify and WooCommerce stores in the UK and US.
The work spans category, collection and product-level search opportunities, technical SEO audits, content strategy and authority building, brand and domain authority reviews, and UX consultation where search performance and on-site experience overlap. It also covers generative engine optimisation and AI search visibility, an area an increasing share of ecommerce discovery now runs through.
The consultancy is deliberately a one-person operation, and makes that its selling point, the person who scopes the work is the person who delivers it, rather than an account being handed to a junior. Tommy brings more than ten years of agency experience across strategy, communication and execution on hundreds of websites, with client work including VermEx, Volta EV and Add People.
Services
Ecommerce-focused organic search growth across category, collection and product opportunities, plus technical SEO audits and brand and domain authority reviews.
Platform-specific optimisation for Shopify and WooCommerce stores, working on the structures that drive ecommerce search visibility.
Content strategy and authority building aimed at supporting commercial search performance rather than traffic volume alone.
UX consultation where on-site experience and search performance overlap, including how AI and generative search surfaces present the store.
Key Facts
Frequently Asked Questions
What services does TSG Search offer?
TSG Search offers ecommerce SEO for Shopify and WooCommerce stores, technical SEO audits, content strategy and authority building, brand and domain authority audits, UX consultation, and generative engine optimisation for AI search visibility.
Where is TSG Search based?
TSG Search is based in Bournemouth, Dorset, and works with ecommerce brands across the UK and US.
Who will actually do the work?
Tommy Hutchison delivers the work directly. The consultancy is deliberately a solo operation, so accounts are not handed to a junior, the consultant who scopes the engagement is the one who executes it.
What platforms does TSG Search specialise in?
Primarily Shopify and WooCommerce, with a focus on category, collection and product-level search opportunities alongside technical SEO and UX.
How do I get in touch with TSG Search?
You can email tommy@tsgsearchconsulting.co.uk or call 07865 383950, between 9am and 5pm.
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