About GrowWeb
GrowWeb is a Belfast performance marketing agency driving growth through Paid AI Advertising (ChatGPT Ads), Google Ads, Paid Social, YouTube and Programmatic across UK, Ireland and beyond.
We plan, run and optimise high-converting digital marketing campaigns across Search, Social, Display, Demand Gen, Performance Max (PMax), AI Max, Video, Programmatic and ChatGPT Ads. Every decision is driven by data and focused on one thing: growing your return on ad spend (ROAS).
We reach customers in Belfast, across Northern Ireland and the UK the moment they search for what you offer. Paid AI Advertising, Google Search, Microsoft Ads, Google Shopping: we eat, breathe and sleep paid search. Pay-per-click isn’t just about getting clicks; it’s about capturing high-intent leads who are ready to convert. As a Google Partner and Microsoft Advertising Elite Partner based in Belfast, we build and manage structured Search and Shopping campaigns designed to lower your cost per acquisition (CPA) and maximise ROAS.
Paid AI Adverts: Search behaviour is changing, and more people now research purchases in conversation with AI. As a Belfast agency already running ChatGPT Ads for clients since June, GrowWeb places clearly labelled sponsored ads alongside relevant ChatGPT answers, putting your brand in front of people while they research, compare options, and decide what to buy. - Context-Based Targeting: Match your ads to the topics and types of conversations your customers are having. - Product Feed Ads: Show your products, images, and prices to shoppers asking for recommendations, where the format is available. - Early-Mover Opportunity: Test and learn on a new channel before competition for placements builds. - Conversion Tracking: OpenAI Pixel and Conversions API setup, with results measured alongside your other channels in GA4.
ChatGPT Ads place your business in front of high-intent users at the exact moment they are actively solving problems and seeking recommendations in a conversational flow. We stay on top of every update the platform rolls out. We ensure our clients campaigns are optimised to utilise all relevant feature to keep our clients and their products from of mind.
Paid Social Advertising: Scroll-stopping, performance-focused campaigns across Meta, TikTok, LinkedIn, Pinterest, Reddit and X. Great social advertising balances precise audience targeting with creative that earns attention. Whether you’re reaching local customers in Belfast and across Northern Ireland or expanding into new markets, we build paid social strategies that grow brand preference and drive action. - Meta Ads (Facebook & Instagram): Full-funnel campaigns built for lead generation and e-commerce growth. - LinkedIn Ads: Precise B2B targeting by job title, company size, and industry. - TikTok Ads: Short-form video campaigns that turn discovery into sales. - Pinterest Ads: Reach people planning purchases while they look for inspiration and ideas. - X & Reddit Ads: Join real-time conversations and reach engaged communities around your category. - Performance Creative Support: Creative direction and ad copy built for social conversions.
Demand Gen & Display Advertising: Create demand and drive action across YouTube, Discover, Gmail, Google Maps and the Google Display Network.
YouTube Advertising: Turn video views into website traffic, enquiries and sales. Video is one of the most compelling ways to tell your brand story. We plan, target and optimise YouTube campaigns for Belfast and UK businesses that hook viewers in the first five seconds, turning passive views into measurable website traffic and enquiries.
Google Shopping Ads: High-converting product listings for e-commerce brands.
Microsoft Ads: Reach high-value audiences across Bing and the Microsoft network, often with lower competition.
Conversion Tracking & Audits: Complete setup so every pound you spend is accounted for.
Services
Google Search, Microsoft Ads, Google Shopping: we eat, breathe and sleep paid search. Pay-per-click isn’t just about getting clicks; it’s about capturing high-intent leads who are ready to convert. GrowWeb are a Google Partner and Microsoft Advertising Elite Partner.
We plan, run and optimise high-converting digital marketing campaigns across Search, Social, Display, Video, Programmatic and ChatGPT Ads. Every decision is driven by data and focused on one thing: growing your return on ad spend (ROAS).
Whether you’re reaching local customers in Belfast and across Northern Ireland or expanding into new markets, we build paid social strategies that grow brand preference and drive action. Meta, LinkedIn, TikTok, Pinterest, X and Reddit. We build paid ads for both B2B and B2C audiences.
Keyword & Competitor Strategy: GrowWeb will research what terms your target customers actually search for and analyse competitors to find gaps you can win. On-Page & Content Optimisation: We can optimise web copy, meta tags, and structured data, or create new content to match user search intent.
Google Search Ads: High-intent text ads matched to what your customers are searching for. Google Shopping Ads: High-converting product listings for e-commerce brands. Microsoft Ads: We reach high-value audiences across Bing and the Microsoft network, often with lower competition.
GrowWeb can help you plan, execute, and optimise your online campaigns combining expert knowledge on SEO, paid advertising, and social media management. We help to increase your business's online visibility, generate leads, and drive revenue.
GrowWeb will analyse your business’s market position, help you set long-term digital goals, and build a clear roadmap combining technology, data, and advertising channels to drive sustainable growth.
GrowWeb use data analytics, user research, and A/B testing to improve your website users experience so that a higher percentage of visitors make a purchase or fill out a form. We are passionate about Conversion Rate Optimisation (CRO) as it is a key part of the full user purchase journey.
GrowWeb are an analytics-driven digital marketing agency. We track, measure, and interpret user data to uncover actionable insights, optimise your campaign performance, and ultimately maximise the return on marketing spend.
At GrowWeb, we are experts in lead generation. We build and manage targeted marketing funnels. Using tools like paid ads, re-marketing tactics and analytics, we help capture the contact details of high-intent prospects and turn them into sales opportunities.
Notable Clients
- The Academy of Executive Coaching
- The Online Lighting Store
- DFI Beds
- FashionHSE
- Villa Maria
- Radius Insurance Solutions
As listed by GrowWeb.
Case Studies
Paid Media Strategy Drives Significant Growth for AoEC
We implemented a multi-channel approach combining various advertising platforms and targeting techniques tailored to the AoEC’s objectives: Search Campaigns: in-depth keyword research to identify high-intent search queries related to coaching. Display, Youtube & LinkedIn Campaigns: We used precision targeting techniques to capture the attention of potential candidates, leveraged re-marketing strategies and implemented a video ad sequencing strategy to generate interest and awareness about the AoEC’s offerings. 35% Increase in Brochure Downloads YoY. 23% Increase in Course Applications YoY
Read the case study ↗A Digital Advertising Revamp for The Online Lighting Store
The Online Lighting Store is a family-run business dedicated to providing a diverse collection of high-quality modern and smart lighting solutions to homes across the UK and Ireland. GrowWeb conducted a full audit of The Online Lighting Store’s existing digital advertising campaigns. The insights resulted in a strategic campaign restructure & strategy: Targeted Geo-Campaigns, Enhanced visibility of products using a range of Comparative Shopping Services (CSS) Partners and Smart Bidding Strategies focussing on conversions. 36% increase in overall revenue YoY. 25% increase in ROAS YoY.
Read the case study ↗Driving Online Sales and Boosting Revenue for Choice Boutique
FashionHSE is a leading dynamic designer, manufacturer and distributor of apparel and accessories. We conducted research to understand the competitive landscape & identify target audience segments. We used a script to analyse historical data. Utilising keyword research, we optimised campaigns to drive traffic and sales. Multiple platforms were assessed including Google, Meta, Pinterest and TikTok to ensure we invested budget in the right channels to reach the right customers. 29% increase in Return on Ad Spend (ROAS). 37% decrease in Cost Per Acquisition (CPA). 62% increase in transactions.
Read the case study ↗Key Facts
Frequently Asked Questions
What does GrowWeb do?
Paid media, mainly: Paid AI advertising (ChatGPT Ads) pay-per-click search (PPC), Paid Social, Demand Gen (previously Display) advertising, YouTube ads and Programmatic campaigns. GrowWeb also offers SEO services alongside the above for clients who want organic search covered too.
Where is GrowWeb based?
GrowWeb is based in Belfast, Northern Ireland. (Scottish Provident Building, 7 Donegall Square West, Belfast BT1 6JH.) Local Expertise, National Reach: We combine local market knowledge with enterprise-level PPC, Paid Social and Programmatic expertise for clients across Northern Ireland, the Republic of Ireland, Great Britain and beyond.
What kind of clients does GrowWeb work with?
Both B2C and B2B brands. Check out GrowWeb's case studies on DFI Beds, Choice Boutique, Radius Insurance, Villa Maria, the Academy of Executive Coaching, The Online Lighting Store and Emerald Airlines on the GrowWeb website.
What budget do you need to work with GrowWeb?
GrowWeb works with brands with a starting budget of £1,000. Agency fees depend on the channel mix required. Reach out and discuss scope with us directly.
Has GrowWeb won industry recognition?
GrowWeb were winners at the UK Search Awards in 2023, 2024 and 2025, and at the UK Paid Media Awards in 2023.
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