About Definition
Definition is a London-based PR and communications agency focused on helping B2B and technology companies establish credibility and drive awareness through strategic storytelling. Their service range spans PR, content marketing, branding, and digital marketing—giving businesses a joined-up approach to building their market presence. Rather than siloing disciplines, Definition integrates media relations with content creation and brand strategy to craft narratives that resonate with target audiences. This is particularly valuable for tech and B2B firms navigating complex messaging landscapes where clear positioning and earned media coverage matter. Whether you need support launching a new product, repositioning your brand, or generating consistent thought leadership content, Definition offers the blend of traditional PR expertise and modern digital capabilities that London-based growth companies increasingly require. Their emphasis on brand storytelling—not just output volume—suggests a quality-focused mindset suited to clients who value strategic depth over vanity metrics.
Services
Definition handles media relations and strategic communications to secure earned coverage and build credibility for B2B and technology companies in a competitive London market.
They create strategic content—articles, thought leadership, case studies, and more—that supports brand positioning and feeds both PR and digital channels.
Definition develops or refreshes brand strategy and identity, ensuring your positioning, messaging, and visual identity align and resonate with your target audiences.
Their digital marketing services amplify brand storytelling and communications across owned and earned channels, integrating with their PR and content work.
Key Facts
Frequently Asked Questions
What does Definition mean by 'brand storytelling', and how does that differ from standard PR?
Brand storytelling at Definition goes beyond press releases and media placement. It weaves together your company's values, mission, and unique perspective into narratives that resonate with your audience across multiple channels—earned media, content, social, and owned platforms. This integrated approach means your PR, content marketing, and branding all reinforce the same core story, rather than working in isolation.
Is Definition a good fit if we're a B2B or tech company?
Yes—Definition specialises in B2B and technology sectors. These industries often require translating complex or technical offerings into compelling, credible narratives for buyers, regulators, and the media. Their combination of media relations, content creation, and digital marketing is designed specifically for the challenges B2B and tech firms face.
What should we expect from a London agency offering PR, content marketing, branding, and digital marketing together?
Working with Definition means you benefit from joined-up strategy across disciplines. Rather than hiring separate agencies, you get teams that speak the same language and coordinate on shared goals—ensuring your messaging, brand identity, and digital presence all align and amplify one another.
How do agencies like Definition typically structure engagements?
PR and communications agencies most commonly work on retained or project-based engagements, depending on your needs. A retained relationship typically covers ongoing media relations, content planning, and strategy; project work might focus on a specific campaign, rebrand, or product launch. Definition can discuss which model suits your goals and budget.
Similar Agencies
Is this your agency?
Claim this listing to update your information and stand out to potential clients.
Claim This Listing