About The Think Tank
Based in London, The Think Tank is a B2B marketing and digital agency built around a lean, focused team of 11–50 professionals. They specialise in branding, digital strategy, digital PR, and content marketing—a combination that positions them well for businesses seeking integrated creative solutions rather than single-discipline vendors. Their B2B focus means they understand the specific challenges of longer sales cycles, technical audiences, and relationship-driven marketing. Working from London gives them access to a concentrated media and agency ecosystem, useful for PR leverage and strategic partnerships. If you're a B2B company weighing whether to engage external support for a rebrand, strategic pivot, or content overhaul, The Think Tank's service breadth suggests they can manage multiple workstreams in parallel without the overhead of a sprawling agency. Their moderate team size often means more direct access to senior thinking than you'd get at a much larger firm.
Services
The Think Tank develops brand strategy and creative identity for B2B businesses looking to reposition, refresh, or establish a stronger market presence.
They create roadmaps for B2B growth through digital channels, informed by their London-based expertise in competitive landscapes and audience behaviour.
Leveraging London's media relationships, they build earned coverage and third-party credibility through strategic PR and communications campaigns.
They produce and distribute B2B content—blogs, whitepapers, case studies, and campaigns—designed to educate audiences and support longer sales cycles.
Key Facts
Frequently Asked Questions
What type of businesses do you typically work with?
The Think Tank specialises in B2B marketing, so they work best with companies selling to other businesses—whether software, professional services, manufacturing, or B2B SaaS. Their experience in longer, relationship-driven sales cycles and communicating to technical or specialist audiences is a key strength.
Can you handle an entire brand refresh and the marketing to support it?
Yes. With branding, digital strategy, content marketing, and digital PR all in-house, they can oversee a rebrand from creative concept through positioning, strategy, messaging, and launch communications—reducing the need to coordinate multiple external partners.
How does working with a London-based agency benefit us?
London agencies typically have established relationships with media outlets, journalists, and industry publications useful for PR. Being based in the capital also means easier face-to-face collaboration if your team is nearby, and access to a dense pool of creative talent and strategic thinking.
What should we expect from an initial conversation?
An initial chat would likely explore your business goals, current challenges in marketing or brand perception, and whether their mix of strategy, creative, and PR services aligns with your priorities. They can then advise on scope, timescale, and next steps.
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