About searchDecoded
searchDecoded is an independent SEO and AI Search consultancy based in Preston, Lancashire, working with businesses and agencies across the UK. Founded by Joel Brakewell, who trades as a sole trader under the searchDecoded name, the consultancy combines evidence-led strategy with practical delivery and direct specialist support.
Services include technical SEO, local SEO, SEO content strategy, AI Search and consultancy support. The focus is on understanding the business, identifying the issues and opportunities that matter, and turning findings into clear, prioritised recommendations. searchDecoded explains why a change matters, what it might improve, and what is needed to put it into practice.
Work is delivered remotely, with enquiries welcomed by email or through the website. Alongside its consultancy services, searchDecoded publishes independent research, analysis and practical explanations about organic search. The aim is to help business owners and teams make better-informed decisions without relying on jargon, unsupported promises or one-size-fits-all advice.
Services
Technical and local SEO, content strategy and AI Search support for UK businesses and agencies. Evidence-led assessment and clear prioritisation connect recommendations to the business context and practical implementation.
Key Facts
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