Search Lucid

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About Search Lucid

Search Lucid is an independent search marketing consultancy in London, run by Harry Watts, an Independent Search Marketing Consultant who has worked in search marketing since 2012, across agency and in-house roles. It is a one-person business: the work is never passed to junior staff or subcontracted.

Search Lucid manages Google Ads, Microsoft Advertising and ChatGPT Ads for UK businesses, on any one platform or in any combination. Fees are flat. Management is a monthly fee that does not change with ad spend, and an account audit or a new account build is a fixed one-off fee. Nothing is charged as a percentage of spend, and there is no fixed minimum ad budget. Management runs month to month with no minimum term, in an ad account the client owns.

Conversion tracking and cookie consent (Consent Mode v2) setup are separate services. Everything starts with a free 30-minute intro call, and fees are quoted after it.

Services

PPC

Google Ads, Microsoft Advertising and ChatGPT Ads: fixed-fee audits and account builds, then month-to-month management on a flat fee that does not change with ad spend.

Analytics

Conversion tracking audit and setup: GA4, Google Tag Manager, enhanced conversions, offline conversion import and call tracking, plus Consent Mode v2 setup checked against UK PECR and GDPR.

Key Facts

Founded

2022

Team Size

1-5

Services

Frequently Asked Questions

Do you charge a percentage of ad spend?

No. Management is a flat monthly fee that does not change with ad spend, and an account audit or a new account build is a fixed one-off fee. Each additional platform managed is charged at a reduced rate.

Is there a minimum ad budget?

No fixed minimum. Whether a budget is workable depends on cost per click in your market: £500 a month buys 250 clicks at £2 and 33 at £15.

Who owns the ad account?

You do. Campaigns are built in your own ad account, so the history and data stay with you if you stop. Management runs month to month with no minimum term.