About Modern B2B
Modern B2B is a B Corp certified marketing consultancy based in London, specialising in digital transformation and demand generation for B2B organisations. With a team of 11–50 professionals, they combine strategic oversight with hands-on expertise across digital strategy, content marketing, and marketing automation. Their approach centres on helping businesses navigate the complexities of modern digital channels whilst building sustainable, results-focused campaigns. As a London-based outfit, they work with companies across the UK and beyond, bringing deep understanding of enterprise buying cycles and the multi-stakeholder sales environment. Whether you're refining your overall digital approach, scaling your content operations, or implementing marketing technology to drive efficiency, Modern B2B positions itself as a consultancy partner rather than a task-driven agency, grounded in B Corp values of accountability and genuine business impact.
Services
Modern B2B conducts diagnostic and strategic planning work to align your marketing operations with B2B demand generation goals, drawing on their London-based consultancy expertise in enterprise buying cycles.
They develop and execute content strategies that feed demand generation pipelines, leveraging their understanding of complex B2B sales environments and multi-stakeholder decision-making.
Modern B2B implements and optimises marketing automation platforms to streamline lead nurturing and reporting, integrated within their broader strategic and content framework rather than as a standalone tool deployment.
Key Facts
Frequently Asked Questions
What does digital transformation mean in the context of your work?
Digital transformation, as Modern B2B approaches it, involves auditing and upgrading your entire marketing operation—from strategy and processes through to the tools and channels you use. This typically includes evaluating your current tech stack, audience targeting, content distribution, and measurement frameworks to align them with realistic business goals and buying behaviours.
Do you work with small and mid-sized B2B businesses, or only enterprises?
Modern B2B works across the B2B spectrum. With a team of 11–50, they have the scale to support mid-market and enterprise clients without the overhead of a mega-agency, whilst maintaining close partnership relationships and meaningful strategic input.
How does marketing automation fit into your service offering?
Marketing automation is one pillar of Modern B2B's consultancy. Rather than implementing it in isolation, they integrate it into your broader content and digital strategy, ensuring your technology actually drives demand generation and nurtures leads in a way that reflects your business model and sales process.
What's the typical engagement model when working with a London-based agency?
Engagements vary, but Modern B2B typically works on strategy and consulting assignments, project-based work, or hybrid retainer models. As a consultancy, they often combine diagnostic work upfront with execution support—your team can work either alongside Modern B2B or rely on them for hands-on delivery, depending on your needs and capacity.
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