About Full Fat
Full Fat is a London-based PR and social media agency with a proven track record in gaming, entertainment, and lifestyle sectors. Their approach centres on creating campaigns that feel culturally relevant, generating earned media coverage rather than relying solely on paid placements. The agency combines traditional PR expertise with social media strategy, influencer partnerships, and content creation to build cohesive brand narratives. They're particularly suited to brands seeking activation work that cuts through noise and sparks genuine conversation. Whether you're launching a new product, building audience loyalty, or repositioning your brand within a competitive vertical, Full Fat brings strategic thinking and creative execution to each engagement. Their London base gives them proximity to UK media contacts and the entertainment industry, whilst their specialism in culturally-aware campaigns means they understand what resonates with modern audiences across platforms.
Services
Full Fat's PR work focuses on securing earned media coverage in publications and outlets relevant to gaming, entertainment, and lifestyle audiences, leveraging their established relationships with UK journalists and editors.
They develop and execute social media strategies that amplify brand messaging and earned coverage across platforms, creating content and engagement plans tailored to your audience and sector.
Full Fat identifies and partners with relevant influencers within gaming, entertainment, and lifestyle spaces to extend campaign reach and credibility among target audiences.
They create culturally relevant content that supports PR campaigns and social strategies, from longform pieces to shareable assets designed to drive engagement and media interest.
Full Fat develops brand positioning, identity, and messaging frameworks that underpin their PR, social, and influencer work, ensuring consistency across all campaign elements.
Key Facts
Frequently Asked Questions
What types of brands do you work with?
Full Fat specialises in gaming, entertainment, and lifestyle brands. They excel at working with companies that thrive on cultural relevance and earned media, particularly those launching new products or activations that need to generate genuine buzz rather than relying purely on advertising spend.
How do you integrate PR and social media strategy?
Rather than treating PR and social media as separate channels, Full Fat weaves them together to amplify earned coverage and build consistent brand narratives. PR-generated coverage gets amplified through social channels, whilst social insights inform media pitching and campaign angles.
What should we expect during an initial engagement?
You'll typically start with a strategic discovery phase where Full Fat understands your brand, audience, and objectives across PR, content, influencer, and social priorities. They'll then develop a campaign plan that identifies which channels and tactics—from media relations to influencer partnerships to content creation—are most likely to drive results for your specific situation.
Do you offer branding services alongside campaign work?
Yes. Full Fat provides branding support that complements their PR and social media work, helping brands establish or refine their identity before launching campaigns or as part of larger repositioning efforts.
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