Designbysoap

Designbysoap is a Hereford-based UK SEO and content agency, with the team behind Earned by Design (DBS). We help ambitious organisations build visibility through thoughtful SEO, content strategy, link building and digital PR. Rather than buying links, we create useful, newsworthy assets and campaigns that earn attention and coverage from relevant publications and communities. Our work combines sound technical and on-page SEO with research, editorial thinking and a clear understanding of how brands are discovered. We also help teams prepare for the changing search landscape, including practical LLM optimisation that makes expertise easier for AI systems to understand and cite. With nearly two decades of experience, we bring senior strategic thinking to projects ranging from focused growth campaigns to ongoing organic visibility programmes. We work as an extension of in-house marketing teams, setting clear priorities, producing high-quality content and measuring progress honestly. Whether you know us as Designbysoap, DBS or Earned by Design, you get the same experienced people and commercially minded approach: earn links, build authority and turn useful ideas into lasting search performance.